Digital marketing

Distributors are very social, digitally. They are a very active on Linked in, Google+ and facebook. Tomorrow they will be active elsewhere, as they discover the value of other social channels. We help suppliers understand and leverage rapidly changing social ecosystems. We look for and find where distributors like to spend time on line. We observe their social behavior, listen to their conversations, and get armed with insights. We then help suppliers engage with distributors using meaningful, relevant content that is in synch with a planned cross channel strategy. And we help convert that engagement into measurable traffic and conversion on web.

An increasing number of Distributors and reps are working on the go. As with social media, the use of tablets and mobiles is rising sharply within the Distributor community. Suppliers need to have an active engagement capability - one that seeks to find and connect with distributors whenever and wherever they go mobile. We help Suppliers with what it takes to make useful mobile connections - a shift from static to real-time marketing. From fixed web content to dynamic delivery of product/promotional content that serves the Distributor's current contexts and customer conversations. Our dedicated mobile team is moving the goal posts, fast.

In the business context, the web is a medium of non-stop, communications between buyers and sellers.It is no different for the promotional industry, closed as it is. End customers expect distributors to assist them throughout their purchasing journey with ideas and information in real time, delivered on web, mobile, search and mal. And the distributor in-turn, turns to the supplier. We help suppliers to preempt those needs, identify and create the right content and make available relevant content when and where distributors want it. In a form that distributors can use and customize quickly to engage and close prospects and customers.

Your digital investments must turn to quality ROI. They must leverage investments in more traditional marketing activities such as trade shows and catalogs. At AWSUSA, we execute integrated campaigns that deliver results. We use our past experience, data repositories, top-tier tools and analytics capabilities to forecast outcomes that you can expect from campaigns. As activities progress we monitor and measure outcomes daily to optimize campaigns. We study each campaign to unearth learning and use them to improve the next campaign. Most importantly, we share detailed reports and insights with you so that you see outcomes and participate in improvements.